Connecting with a Website

dasfranzi.at

DAS FRANZI Old School. New Work – that is the name of the coworking space in Sierning. The name says it all: since autumn 2020, the historic walls of a former school have provided a home for creative minds. Within a 250 m² area, approximately 20 flexible workstations have been created, including meeting and event rooms. These facilities, equipped with modern infrastructure, can be booked by interested parties, as is standard for a coworking space. In doing so, members benefit not only from an inspiring work environment but also from the community behind DAS FRANZI.

Bringing the Coworking Offer to the Web

There are various ways to utilize this creative zone in its prime location. Different packages are offered, all of which are featured on the website. For example, interested users can secure a fixed monthly desk or use the inspiring environment only on selected days, sharing a workspace with others. Details regarding the offers and pricing information are clearly presented on the website.

DAS FRANZI provides a modern working environment where creativity is actively encouraged. The goal was to communicate this vision to the public from the very beginning to continuously generate new community members and tenants for the workstations. The website serves as the perfect platform to provide all relevant information, allowing benefits such as the unique interior design, the availability of a "Silent Room," and the communal kitchen to be communicated effectively.

We appeal to a broad target group. From founders and established companies to solopreneurs, we welcome everyone who appreciates a flexible and professional environment and wishes to strengthen their network. We want to share this attitude and the resulting advantages through our web presence.

Karin Fachberger , DAS FRANZI Old School.New work

In addition to a positive first impression of the coworking space, the site also highlights the location map and address. This essential decision-making element is placed for easy access. The web presence is rounded off with an intuitive contact form: once the depiction of the modern work environment has convinced a visitor, the goal is to convert them into a lead.

Authentically Reflecting Community Belonging

A key priority for the management of the coworking space is more than just renting out rooms. Behind the spirit and vision lies a large community from which members can benefit enormously. By purchasing an annual subscription, interested parties can become part of this community, gaining free access to all events and benefiting from active exchange with other members. Consequently, the website pursues a secondary communication goal that is central to all activities.

Strengthening Local Presence

For a coworking space, it is vital to become known specifically in the immediate vicinity. A local presence among businesses and the community is essential to fill the workspace with life. In addition to traditional workstations, the meeting rooms offer an attractive option for companies looking to step away from their usual environment. The availability of these rooms can be checked directly on the website; an integrated calendar provides an overview of free slots, and the desired date can be reserved directly online.

Representing Mentality & Spirit

DAS FRANZI stands for a strong community that shares certain values. Members are creative, always one step ahead, and committed to outstanding performance. This mentality and spirit needed to be reflected in the web presence. To showcase the coworking space perfectly, the team brought a photographer into the modern premises to provide insights into the office and the opportunities it offers.

Prioritizing the Right Channels

The coworking space addresses a wide target group. The offer is attractive for founders seeking know-how and support, but equally for companies that see the space as a collaborative environment outside their usual structure. The community thrives on diversity, allowing everyone to benefit from one another. To ensure continuous growth, the right channels for addressing the target group must be identified. Accordingly, DAS FRANZI relies on social media channels such as Facebook and Instagram to announce community meetings or provide glimpses into daily life at the space. Additionally, a Google My Business entry strengthens the local identity and allows for customer reviews.

Success Through Professional Partnerships

DAS FRANZI relies on a strong network not only when expanding its community but also when choosing partners for its web presence. The idea for the coworking space matured into a sophisticated concept by the owners. To share this vision with the world, the management brought an agency on board. The "right home" for the web content was provided by world4you.

Concept & Implementation by an Agency

To transport the mentality of the coworking space into the digital world, DAS FRANZI partnered with Plappermaul OG , a digital and advertising agency from Pfarrkirchen bei Bad Hall, Upper Austria. They developed the brand's look and feel and successfully reflected the core messages and values on the website. Together, they created a modern web presence that convinces users of the community and the benefits of an inspiring workplace.

The engine behind the content is the WordPress Content Management System. This allows the team to easily upload new content or adjust existing articles. Using the numerous templates provided by this CMS, it was simple to create a modern website that aligns with the coworking space’s corporate identity. This ensured a rapid implementation, providing the target group with all relevant information right from the opening. Additionally, WordPress provided all the necessary plugins for the contact form, meeting calendar, and cookie notices.

Domain & Web Hosting Secure with world4you

For the managers of DAS FRANZI, it was important to find a secure, Austrian partner for the domain and web hosting. Furthermore, the future host had to impress with transparency and reliability. These requirements were met by world4you, making the decision an easy one.

Based on recommendations from others who had already had positive experiences with world4you, we chose this web host. Since then, we have been completely satisfied with the services.